One of my goals as a photographer is to help businesses and professionals succeed by showcasing their best self through imagery. Presenting yourself or your business in a professional and authentic way instills confidence and trust. This mission aligns very closely with the mission and goals of Dress for Success and earlier this spring I started volunteering with the organization.
Dress for Success Des Moines is part of a global movement for change, empowering women to obtain safer and better futures. They provide clients with professional attire to secure employment, but they are about much more than simply a new outfit. They also offer programs for job training, retention and career counseling. The Dress for Success experience is about giving their clients confidence and knowledge that allow women to define their lives, the direction they want to take and what success means to them.
One of the things I was asked to help with was photography for their Annual Pop-Up Sale including both advertising images and shooting the VIP Night of their annual sale. The Pop-Up Sale is an amazing event that helps raise money for the organization. The proceeds of the sale support both their facilities and the programs they offer at Dress for Success Des Moines.
The sale this year was a smashing success! They surpassed their fundraising goals but more importantly they rallied together as a group, transformed an empty space into a cute boutique and spread the word like crazy to ensure that the event was well attended. The team at Dress for Success Des Moines has the most amazing group of volunteers who are incredibly dedicated to the organization. Honestly, I was humbled and inspired by this group of women and I can’t speak highly enough of their work. I love love loved visiting their space to help create images that helped advertise the sale and photographing the VIP Night at the Pop-Up Sale Event. I hope to continue to support their mission in the future.
Here are a few of my favorite images from the Best.Sale.Ever!